Case Study: Bits, Bobs, & Bites
Overview:
Bits, Bobs, & Bites is a local farmers market that I rebranded to better reflect its warm, community-centered atmosphere. The goal of the project was to refresh the market’s identity and enhance its visibility through cohesive visual design and strategic marketing materials.
Bits, Bobs, & Bites is a local farmers market that I rebranded to better reflect its warm, community-centered atmosphere. The goal of the project was to refresh the market’s identity and enhance its visibility through cohesive visual design and strategic marketing materials.
Process:
I began by analyzing the market’s existing branding and identifying areas where its image failed to connect with its audience. From there, I developed a modern yet organic logo system, designed promotional materials, and created a set of social media assets that aligned with the market’s tone and values. To bring authenticity to the campaign, I photographed real-time imagery at the market, capturing vendors, produce, and community interaction for use in advertising.
I began by analyzing the market’s existing branding and identifying areas where its image failed to connect with its audience. From there, I developed a modern yet organic logo system, designed promotional materials, and created a set of social media assets that aligned with the market’s tone and values. To bring authenticity to the campaign, I photographed real-time imagery at the market, capturing vendors, produce, and community interaction for use in advertising.
Outcome:
The rebrand successfully revitalized the market’s visual presence. By following consistent brand guidelines and maintaining an inviting aesthetic, the marketing materials helped strengthen community engagement and elevate the market’s overall reputation. This project sharpened my skills in graphic design, photography, and media management, while reinforcing the importance of cohesive visual storytelling.
The rebrand successfully revitalized the market’s visual presence. By following consistent brand guidelines and maintaining an inviting aesthetic, the marketing materials helped strengthen community engagement and elevate the market’s overall reputation. This project sharpened my skills in graphic design, photography, and media management, while reinforcing the importance of cohesive visual storytelling.
