Case Study: Ecomo
Overview:
ECOMO is a forward-thinking brand centered on sustainable mobility and eco-conscious vehicle innovation. The goal of this project was to design a cohesive digital campaign that highlighted ECOMO’s commitment to environmental responsibility while still emphasizing performance, adventure, and modern design. The campaign aimed to connect with environmentally aware consumers seeking both sustainability and reliability in their vehicles.
ECOMO is a forward-thinking brand centered on sustainable mobility and eco-conscious vehicle innovation. The goal of this project was to design a cohesive digital campaign that highlighted ECOMO’s commitment to environmental responsibility while still emphasizing performance, adventure, and modern design. The campaign aimed to connect with environmentally aware consumers seeking both sustainability and reliability in their vehicles.
Process:
I began by researching sustainable automotive branding and identifying key visual elements that balance clean, modern aesthetics with rugged, adventure-ready appeal. I designed a series of social media, web, and email assets using earthy color palettes, bold typography, and immersive imagery to reflect ECOMO’s mission of protecting both drivers and the planet. Each design emphasized eco-friendly materials, energy-efficient technology, and the versatility of the vehicles for families and outdoor exploration.
I began by researching sustainable automotive branding and identifying key visual elements that balance clean, modern aesthetics with rugged, adventure-ready appeal. I designed a series of social media, web, and email assets using earthy color palettes, bold typography, and immersive imagery to reflect ECOMO’s mission of protecting both drivers and the planet. Each design emphasized eco-friendly materials, energy-efficient technology, and the versatility of the vehicles for families and outdoor exploration.
Outcome:
The final campaign successfully communicated ECOMO’s message of innovation, sustainability, and adventure. The cohesive visuals strengthened the brand’s identity while promoting trust and environmental awareness. This project enhanced my skills in digital campaign design, brand storytelling, and maintaining visual consistency across multiple platforms while aligning design with purpose-driven messaging.
The final campaign successfully communicated ECOMO’s message of innovation, sustainability, and adventure. The cohesive visuals strengthened the brand’s identity while promoting trust and environmental awareness. This project enhanced my skills in digital campaign design, brand storytelling, and maintaining visual consistency across multiple platforms while aligning design with purpose-driven messaging.
