Case Study: Rainboba Tea Campaign
Overview:
Rainboba Tea is a Pacific Northwest–based brand specializing in sustainable, ready to drink boba teas. The goal of this project was to create a cohesive visual identity that balanced playful branding with eco-conscious values, connecting with environmentally aware consumers while maintaining a lighthearted and fun tone.
Process:
I began by researching sustainable beverage branding and identifying ways to make Rainboba feel both authentic and energetic. I developed mascot illustrations representing each flavor, using nature-inspired color palettes to tie the brand’s environmental mission into every element. The campaign extended into packaging, stickers, and postcards, all unified by friendly typography and engaging taglines such as “Sip with Purpose.”
Outcome:
The final campaign reflected a brand that’s as vibrant as it is responsible. The cohesive identity successfully communicated Rainboba’s mission: flavor, fun, and environmental care; while appealing to modern, eco-conscious consumers. This project strengthened my skills in brand storytelling, visual consistency, and designing for emotional resonance.
