Case Study: Clínica Alivio
Overview:
Clínica Alivio is a nonprofit healthcare organization dedicated to providing affordable care to Hispanic communities. The goal of this project was to design an annual report that reflected the clinic’s mission of compassion, accessibility, and trust while presenting complex financial and organizational information in a clear, engaging format.
Clínica Alivio is a nonprofit healthcare organization dedicated to providing affordable care to Hispanic communities. The goal of this project was to design an annual report that reflected the clinic’s mission of compassion, accessibility, and trust while presenting complex financial and organizational information in a clear, engaging format.
Process:
I approached the project by first studying the organization’s brand identity and visual standards. I then developed a clean, modern layout that balanced professionalism with warmth. Typography and color choices were guided by the brand’s existing palette, ensuring consistency while improving readability. I carefully structured each section—from financial overviews to board member profiles—so that the content remained approachable and visually engaging.
I approached the project by first studying the organization’s brand identity and visual standards. I then developed a clean, modern layout that balanced professionalism with warmth. Typography and color choices were guided by the brand’s existing palette, ensuring consistency while improving readability. I carefully structured each section—from financial overviews to board member profiles—so that the content remained approachable and visually engaging.
Outcome:
The final annual report effectively communicated Clínica Alivio’s impact, transparency, and resilience. The design conveyed both credibility and care, helping reinforce the organization’s values and strengthen donor and community trust. This project deepened my understanding of brand communication and honed my ability to design with clarity and intention.
The final annual report effectively communicated Clínica Alivio’s impact, transparency, and resilience. The design conveyed both credibility and care, helping reinforce the organization’s values and strengthen donor and community trust. This project deepened my understanding of brand communication and honed my ability to design with clarity and intention.
