Case Study: Phoenix Film Fest
Overview:
The Phoenix Film Festival project challenged me to design a cohesive identity for a major creative event that celebrates independent filmmaking. My objective was to craft a bold, artistic, and modern brand system that reflects both the passion and professionalism of the festival community.
Process:
I began by developing a VIP logo and typographic system that emphasized cinematic energy and artistic edge. Using a strong color palette and dynamic type, I designed posters, event passes, and branded merchandise that created a unified experience.
I also conceptualized social media ads and outdoor billboards that promoted the festival’s artistic vision while maintaining readability and consistency across large and small formats.
Outcome:
The final identity captured the vibrant, inclusive spirit of the Phoenix Film Festival. By integrating consistent design elements across every touchpoint, the campaign successfully reflected the festival’s commitment to creativity and connection through film.
